Marketing for Hispanic and Latino Lawyers and Law Firms
Rafael and Marta are attorneys and work together in a law firm that practices family law. Like many lawyers, their practice involves representing individuals who need their services to solve a problem. They specialize in marketing to the Hispanic community. They make a good living but are not creating wealth through their business. Their story is the same as most lawyers. They bill by the hour and their income is therefore limited on a practical basis to the number of hours worked every week. Just as importantly, their income is also dependent on how many hours they work each week. If they don?t work, they don?t make any money. If they work less (or have less work available), they make less money. Likewise if they work more, they make more money.
Comments
